The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share

by James A. Alexander

Explains how to identify key sales and service trends, and describes a professional services model that will be competitive in the next century. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0786303530
• ISBN13: 9780786303533
• Release Date: December 1994
• Publisher: McGraw-Hill Companies
• Length: 139 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.7" x 6.3" x 9.4"

Customer Reviews

Succinct and Relevant

Alexander and Lyons have outlined a strategy for service organizations to shift (their) historical models of selling that will place any organzation ahead of customer demand and expectations. An awesome transformation will take place for the company that applies "the Knowledge-based" blueprints to actually create demand and stop the wasteful "reactionary sales methods" that are most common today. Great Resource!