Invisible Grail : In Search of the True Language of Brands

By John Simmons

Book Overview

The one thing all businesses desire is affection between themselves and their customers. It is the Holy Grail of the branding world. But where do businesses begin their quest? In today's highly... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 158799156X
• ISBN13: 9781587991561
• Release Date: March 2003
• Publisher: Cengage South-Western
• Length: 240 Pages
• Weight: 0.10 lbs.
• Dimensions: 7.8" x 8.0" x 5.0"