The International Dictionary of Marketing: Over 2000 Professional Terms and Techniques

By Daniel Yadin

Definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749435321
• ISBN13: 9780749435325
• Release Date: April 2002
• Publisher: Kogan Page
• Length: 448 Pages
• Weight: 1.83 lbs.
• Dimensions: 1.5" x 6.2" x 9.7"