The Innovation Playbook: A Visual Guide to Spark Human-Centred Innovation

By Andy Swann

We are in a world where consumer demands change as rapidly as the development of technology, and nearly all companies are under pressure to think bigger, better and create success. Yet innovation - and creating ideas that truly connect with your consumers at the right time - is far from easy (nine out of ten times, such innovation projects and initiatives fail).

This book is a playbook and manifesto for anyone who wants to create products and services that people genuinely need and want. Based on the author's extensive experience of working on innovation projects with leading global companies, the book cuts through the noise, shares cases of failures and successes, but most importantly, presents a series of thought-provoking, practical exercises and challenges that will empower the reader to avoid common pitfalls and begin innovating for humans. Moreover, by putting people first in your innovation, you will create something truly impactful, that shapes a better tomorrow.

• Format: Paperback
• Language: English
• ISBN: 1911687107
• ISBN13: 9781911687108
• Release Date: February 2023
• Publisher: Lid Publishing
• Length: 240 Pages