The Highly Effective Marketing Plan (Hemp): A Proven, Practical, Planning Process for Companies of All Sizes

by Peter Knight

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.

HEMP is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size,...

• Format: Paperback
• Language: English
• ISBN: 0273687867
• ISBN13: 9780273687863
• Release Date: April 2004
• Publisher: Pearson
• Length: 176 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"