The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities

By Mhairi McEwan and Andy Bird

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

• Format: Hardcover
• Language: English
• ISBN: 1119953316
• ISBN13: 9781119953319
• Release Date: December 2011
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"