The Global IBM: Leadership in Multinational Management

by David Mercer

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• Format: Hardcover
• Language: English
• ISBN: 0396092594
• ISBN13: 9780396092599
• Release Date: January 1987
• Publisher: Dodd Mead
• Length: 374 Pages
• Weight: 1.55 lbs.

Customer Reviews

Oudated by events - but the lessons are still relevant

This book was written when IBM was at its peak success. It has, therefore, been outdated by subsequent events. Even so, it offers an insight into the culture which made it so successful, and is still relevant for other organisations - even if IBM itself lost its way!