The Global Enterprise: Entrepreneurship and Value Creation

By Erdener Kaynak, Marca Marie Bear, Riad Ajami

Book Overview

Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls and incentives, economic competitiveness, and the creation of value.

• Format: Paperback
• Language: English
• ISBN: 0789023407
• ISBN13: 9780789023407
• Release Date: November 2006
• Publisher: Routledge
• Length: 390 Pages
• Weight: 1.26 lbs.
• Dimensions: 1.0" x 6.1" x 8.3"