The Ghost of Luxury: Luxury Strategy by Storytelling

By Love Ranga

'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding of modern breakthroughs in strategic management of Luxury. The Business of Luxury has been the strongest advocate of the Art of Storytelling. Maintaining the tradition, this Book narrates fictional peculiarities while carefully blending strategic takeaways forenthusiasts with varying level of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication built atop the strong founding principlesof legendary luxury brands. It not only highlights the stratagems that have become obsolete but also recommends their ultra-modern replacement. This book is an ultimate read for brands, yet to decipher the magical spells mastered by mature luxury brands. Mature brands, on the other hand, will find novel business strategies aligned with traditional luxury brand management techniques, but aggressive and new age in nature.Professor Launce binds the entire Book through exceptionally engaging adventures, highlighting the concept of 'Brand Extremity' for Luxury brands seeking infinite coherence.

• Format: Paperback
• Language: English
• ISBN: 1974694550
• ISBN13: 9781974694556
• Release Date: August 2017
• Publisher: Createspace Independent Publishing Platform
• Length: 152 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"