The Future of Television: A Global Overview of Programming, Advertising, Technology, and Growth

By Les Brown and Marc Doyle

This book analyzes the phenomenal growth of television as an information, entertainment, and marketing medium based on interviews with more than 45 leading television executives throughout the world. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844234621
• ISBN13: 9780844234625
• Release Date: January 1993
• Publisher: NTC/Contemporary Publishing Company
• Length: 187 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"