Complete MBA Companion

by Wharton School and Lbs

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0273635387
• ISBN13: 9780273635383
• Release Date: August 1998
• Publisher: Pitman Publishing
• Length: 678 Pages
• Weight: 3.85 lbs.

Customer Reviews

A must for MBA students

A brilliant book written by experts around the world. Highly recommended

The bible for executives who want to dialogue with others

To claim that this book makes a launchpad for any MBA - as does the cover's blurb - is to undersell the unique value of this book which culls the best executive teachings from London Business School, Wharton and IMD. Senior managers who keep this book as closely on-hand as their favourite dictionary will find that it provides an excellent conversation opener with almost every expert function/department they encounter organisation-wide and beyond that with networks of partners in their industry's globalising relationships. Trust and loyalty leadership need to be earned and communicated, both globally and locally, and all across the stakeholder spectrum from fussy end-consumers to purposeful organisational investors. The book starts with a rousing call - by Ross Webber - to learn to be personally capable of interacting in interdisciplinary processes if you want to have a leadership future in the post-industrial knowledge-creation revolution which is also tomorrow's gateway to doing business. When you try out - or review - this book you can derive profitable fun in two ways : 1) cheering some of the brilliant summary contributions (usually a maximum of 5 pages) in areas you have expert knowhow in; 2) observing some of the most personally valuable door-openers to learning organisation which you may not have previously known you needed. You could then swap your need-to-know priorities with others you dialogue with either physically in the next office or virtually around the world via Internet or intranet .............................................................................................................................................. Five articles I loudly cheer coming from my own knowledge base are: 1) Tim Ambler's relationship of paradigm of branding offers a vital counterforce to marketing misunderstandings that short-term leaders make. In pursuit of growing the world's most valuable property rights, the marketer needs to measure progress by measuring the (loyalty) state of relationships between the brand and its customers and significant "influence agents". A company cannot competently learn to organise this integrated marketing purpose unless its leaders recognise why financial valuation of brands is invalid. 2) George Day clarifies how effective learning processes in market-driven firms depend on : open-minded inquiry; widespread information distribution; mutually informed mental models; accessible organisational memory. His Wharton colleague Jerry Wind provides a 12-question checklist for working out how successful 21st century marketing will be practised organisation-wide. 3)Rob Goffee details cultural requirements for internal marketing teamwork in glocally sensitive companies. For example, my experience echos these critical success enablers for high performance international teamwork : start slowly, end faster; use help to facilitate group skills; constantly encourage total participation; surface and address