The First Mile: A Launch Manual for Getting Great Ideas into the Market

by Scott D. Anthony

Book Overview

You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1422171760
• Release Date: May 2014
• Publisher: Harvard Business Review Press
• Length: 256 Pages
• Weight: 0.88 lbs.
• Dimensions: 8.8" x 1.0" x 6.0"