The Find of a Lifetime: Sir Arthur Evans and the Discovery of Knossos

By Sylvia L. Horwitz

Book Overview

A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1842122215
• ISBN13: 9781842122211
• Release Date: December 2001
• Publisher: Phoenix
• Length: 278 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"