The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat,...
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Accounting Accounting & Finance Advertising Business Business & Investing Consumer Behavior Economics Health, Fitness & Dieting Health, Fitness & Dieting Macroeconomics Marketing & Sales Mental Health Psychology Psychology & Counseling Social Psychology & Interactions Social Sciences