Your mind can be a powerful healing tool when given the chance. The idea that your brain can convince your body a fake treatment is the real thing -- the so-called placebo effect -- and thus stimulate healing has been around for millennia. Now science has found that under the right circumstances, a placebo can be just as effective as traditional treatments.
This guide is a brief introduction to the personalized and ethical use of placebos to alleviate bothersome symptoms. By highlighting key research and by outlining simple rules for safe placebo use, we will show you how to design your own "honest" placebo experience to promote well-being.
In under 30 pages, we will: