The Essence of Advertising Management-An Indian Perspective

By Sarmistha Sarma

Good Advertising is not to say anything to sell everything, but to say everything to sell something worthwhile. The growth of Advertising in any country is directly linked to the level of business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659380687
• ISBN13: 9783659380686
• Release Date: April 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 252 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"