The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

by Alex W. White

Book Overview

Now in full color in a larger size 40% more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource for graphic designers, professors, and students.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581152507
• ISBN13: 9781581152500
• Release Date: January 2002
• Publisher: Allworth Press
• Length: 149 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.4" x 6.2" x 9.2"

Customer Reviews

Great fundamentals for an intermediate level designer

This book is perfect for somewhat who is at an intermediate stage in their design skills. Perhaps you've taken a few classes and maybe have done a few projects, freelance or otherwise, and didn't really have an applied approach to what you designed but somehow hashed it out. I am of course also speaking for myself and found that I needed some solid principles to focus and direct my designing and a frame of reference to guide my learning and development. The Elements of Graphic Design came in perfectly with fundamentals broken down and accompanied by demonstrative graphics. Having read this book several times I've consolidated a lot of the pertinent information and printed out charts that I keep above my desk for reference. I find now that I have a much more methodical and thorough approach to design projects and the quality of my work has improved drastically.

Design fundamentals an engineer can understand

Been looking for an entry point to graphic design for a long time, but this book is the first time I've actually "got it". Very succinct, no hand-waving, with excellent explanations and examples. I was working on a document design while reading this book, and with each chapter I was able to further revise the design and see it evolve. I'm very indebted to the author for opening up a whole new part of my right-brain.

The #1 small book about learning graphic design

The book is short, sweet, loaded with excellent examples and it teaches many of the essentials in an easy, enjoyable manner. I am a software developer by trade, but I also do graphical design for user interfaces and web sites. I can't afford to absorb a large amount of material on this subject just to extract the essentials. This book is exactly what I need. The Elements of Graphic Design lives up to its namesake, Strunk and White's Elements classic, both in quality and succinctness.

A GOOD SOLID BOOK FOR DESIGNERS

Very solid book (but short) packed with examples of why one strategy or tactic might be better than another. I learned a lot and intend to reread the book to make sure I get as much of it absorbed as I can. Very good discussions on type with discussions on line spacing, type size, small caps, grids, symmetry vs. asymmetry, negative and positive space. Wish I would have read this book before I went to design school. I would have learned a lot more. I also would have been able to speak more intelligently. I learned a lot of terminology that will help me. I'm a better designer now. It's given me more confidence. Highly recommended for beginners and intermediates. Might be a little thin for experts.

Wonderful - An Instant Classic!

A fantastic overview of the principles of layout and how to understand space and "the page", with special concern for the issue of functional white space and learning how to activate it, sculpt it, and not waste it. In a milieu of visual clutter, this gift to the design world (if its message is taken to heart) will help restore order and readability in the communications that surround us.