The Edge: 50 Tips from Brands That Lead

by Allen P. Adamson

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that...

• Format: Hardcover
• Language: English
• ISBN: 0230342248
• ISBN13: 9780230342248
• Release Date: January 2013
• Publisher: Palgrave MacMillan
• Length: 269 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.4" x 9.4"