Allen Carr's Easy Way to Stop Smoking is a self-help classic, with over 20m copies sold worldwide. It has been a #1 bestseller in nine European countries. It outsells all other quit smoking titles combined. This edition has been developed specifically for smokers in the US. This seminal book has enabled millions of smokers to quit easily and enjoyably using Carr's simple, drug-free approach.
Over 50 years ago the Surgeon General, a man named Luther Terry, broke new ground when he introduced a landmark report called Smoking and Health: Report of the Advisory Committee to the Surgeon General of the United States. This wasn't the first time a government official had declared smoking to be bad, but the report had far-reaching implications for the tobacco industry leading directly to controls on advertising and package messaging.