El Mito del Emprendedor / The E-Myth Revisited: Por Qué No Despegan Las Pequeñas Empresas Y Qué Hacer Para Que Funcionen /Why Most Small Businesses Do

By Michael E. Gerber

Book Overview

Por qu? no funcionan las empresas y qu? hacer para que funcionen de forma productiva. Michael E. Gerber, catalogado por Inc. Magazine como el gur? n?m. 1 de las peque?as y mediana empresas, trae de vuelta este cl?sico de los peque?os y medianos emprendedores que ya cuenta con un lugar indispensable en quienes ?ven el desarrollo de un negocio extraordinario como una b?squeda sin fin?. El mito del emprendedor revela c?mo los grandes resultados de una empresa se basan en la comprensi?n de su funcionamiento y en la insaciable necesidad de crear un mundo propio. Esta nueva edici?n de uno de los cinco libros de empresa m?s vendidos de todos los tiempos afianza la trascendencia del pensamiento visionario de Gerber, en el cual el ?xito va de la mano con la creatividad, la innovaci?n y la comprensi?n de todas las partes que componen un negocio. ENGLISH DESCRIPTION An instant classic, this Spanish edition of the phenomenalbestseller dispels the myths about starting your ownbusiness. People believe businesses are started by Entrepreneurs. Thetruth is, most businesses are started by Technicians who thinkthat, because they know how to do the technical work, they'll beable to build a successful business. This myth--the E-Myth--iswhy so many businesses get stuck or eventually fail. Gerber walksreaders through the steps in the life of a business and showsreaders how to apply the lessons to one of their own. El mito del emprendedor cements Gerbert's visionary thought, inwhich success goes hand in hand with creativity, innovation anda thorough understanding of each of the parts that make up abusiness.

• Format: Paperback
• Language: English
• ISBN: 6075694307
• ISBN13: 9786075694306
• Release Date: February 2024
• Publisher: Planeta Publishing
• Length: 240 Pages

Customer Reviews

best book for starting own business

that doesn't make it as easy to follow as it is to read; but you owe it to yourself to try. Worth its weight in gold. Sound advice. Requires mental discipline.

Read this before starting your own business!

This is one of the few books you must read if you want to go into business. It's called The E-Myth because it addresses the entrepreneurial myth. The book starts off by telling you what a business is not. Having done so, the book goes on to tell you what a successful business is all about.In a nutshell, a successful business is all about systems. A systems-based business is neither beholden to individuals nor at the mercy of their personalities and quirks. It is capable of running on its own without its owner having to be present.An owner who cannot afford to be away from his business is merely a self-employed person. An employee sells time. A self-employed mere buys a job to work in. A real business owner works on the business rather than in it. The book adopts the concept of a franchise as the ultimate objective of all business owners. By aiming to be a franchise in any business you do, you will be reminded of the need to systematise every facet of your business.If you are an employee, have little or no prior experience in business, but are keen to start your own business, you would do well to read this book. There are a lot of things that you should know before taking the plunge. This book will save you a whole lot of heartache and unnecessary aggravation.

Excellent teaching/learning tool for anyone in business

I am now using this book as a text for a college level course designed for Information Technology students. I read the original version about 6 years ago when I purchased it for 39 cents at a thrift store. Having been a business systems analyst for many years I used these techniques but never knew it. Now using the messages in this book, I can share techniques that work with others. This book is a practical giude to business problem solving and it can be used to design useful information systems and implement effective training in any size operation. The "Revisited" edition has been enhanced using a case-study approach that makes the message easily understood by any reader. Employers today want more from employees than mere technical proficiency. They want people who can analyze their business and provide viable technical solutions that contribute to a good work environment as well as to bottom line success. This book focuses not only on developing a good business strategy but also on the leadership skills required to develop a business and meet goals. It provides all the steps needed to implement these ideas in the real world. It is an exellent book for the technician, the manager or the entrepreneur. Whether you run or are a part of any business I highly recommend it.