The Dictionary of Brand

by Marty Neumeier

The Dictionary of Brand is the first book to establish a "linguistic foundation" for brand builders—a basic toolkit of 221 terms that allow specialists from different disciplines to work together in a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1884081061
• ISBN13: 9781884081064
• Release Date: October 2004
• Publisher: AIGA Center for Brand Experience
• Length: 128 Pages
• Weight: 0.55 lbs.