The Customer Loyalty Audit

by Keki R. Bhote

In an age where customer satisfaction is no longer good enough, your organisation must take steps to build absolute customer loyalty. Do you have a CCO (Chief Customer Officer) as well as a CEO and a CFO? If not, should you have one?

As customer loyalty becomes the Holy Grail for any successful business, this audit lets you ask: "How loyal are our customers?" and much more important "How well-equipped are we to win and maintain customer loyalty?"...

• Format: Paperback
• Language: English
• ISBN: 1907766057
• ISBN13: 9781907766053
• Release Date: November 2010
• Publisher: Triarchy Press Ltd
• Length: 140 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.3" x 8.3" x 11.7"