The Customer Is Usually Wrong: Otherwise we would always be lowering our price

by Chuck Reaves

When the customer raises the price objection, the customer is usually wrong. The price objection is the most frequent objection that sales professionals hear - but the customer is usually wrong. The old myth about the customer always being right is dispelled in this book that will change your perception of sales forever. Here you will learn who the customer really is and why they are wrong. You will also learn how to teach your customer why it is...

• Format: Paperback
• Language: English
• ISBN: 1505635667
• ISBN13: 9781505635669
• Release Date: December 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 78 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"