The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

by Jagdish N. Sheth and Milind M. Lele

Book Overview

How can a company maintain its profitability in today's competitive environment? Based on extensive research at a wide variety of companies (including Boeing, Federal Express, Jaguar, Maytag,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471549177
• ISBN13: 9780471549178
• Release Date: October 1991
• Publisher: Wiley
• Length: 260 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"