The Cultural Influence on Mass Customization

By Carolin Wabia

Theoretical Background on Mass Customization Research.- Fundamentals of Culture Research.- Cultural Influence on Consumer Behavior Under Mass Customization.- Cultural‐bound Interest in Mass Customization - survey.- Cultural‐Bound Actions in Mass Customization - experiment.

• Format: Paperback
• Language: English
• ISBN: 3658310146
• ISBN13: 9783658310141
• Release Date: August 2020
• Publisher: Springer Gabler
• Length: 218 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"