The Credible Company: Communicating with a Skeptical Workforce

by Roger D'Aprix

Book Overview

In The Credible Company, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today's intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical...

• Format: Hardcover
• Language: English
• ISBN: 0470274743
• ISBN13: 9780470274743
• Release Date: October 2008
• Publisher: Jossey-Bass
• Length: 192 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"