The Craft of Copywriting

By June A. Valladares

Book Overview

Written by a professional copywriter and trainer who rose to become the creative director of one of India s leading advertising agency, this unique book provides provides an insider s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and secrets that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of guest pieces by some of India s advertising greats , such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes.

• Format: Paperback
• Language: English
• ISBN: 0761994246
• ISBN13: 9780761994244
• Release Date: July 2000
• Publisher: Sage Response
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 7.5" x 9.3"