The Counteroffer Playbook: Pause. State. Hold. A Practical Guide to Negotiating Better Pay
That's exactly why it feels so uncomfortable.
Most professionals negotiate pay only a handful of times during their careers. Yet those few conversations can shape your income, career progression and financial future for years to come.
The problem isn't confidence.
It's not knowing how the conversation really works.
After negotiating his own salary from finance clerk to Chief Financial Officer-and later sitting on the other side of the table approving offers-Marcus Reeve discovered that successful negotiations rarely depend on clever tactics or aggressive bargaining.
Instead, they come down to three simple principles:
Pause. State. Hold.
In The Counteroffer Playbook, you'll learn how to:
Recognize when an offer is genuinely negotiable.
Understand salary bands, bonuses and total compensation.
Ask for more without damaging relationships or your reputation.
Know when to wait, when to push and when to walk away.
Negotiate with confidence while staying authentic and professional.
Drawing on real negotiations, honest failures and practical lessons, Marcus shares the conversations that shaped his own career-and the lessons he learned from sitting on both sides of the hiring table.
Whether you're preparing for your first salary review or negotiating your next executive role, The Counteroffer Playbook gives you a practical framework you can use throughout your career.
The conversation that changes your salary starts long before you ask.
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