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The Content Trap: A Strategist's Guide to Digital Change
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The Content Trap: A Strategist's Guide to Digit... 0812995384 Book Cover

The Content Trap: A Strategist's Guide to Digit...

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"My favorite book of the year."--Doug McMillon, CEO, Wal-Mart Stores

Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on...

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Format:Hardcover
Language:English
ISBN:0812995384
Format: Hardcover
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The Content Trap [Paperback] [Jan 01, 2013] Bha... 0143428616 Book Cover

The Content Trap [Paperback] [Jan 01, 2013] Bha...

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Format:Paperback
Language:English
ISBN:0143428616
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