The Content Trap: A Strategist's Guide to Digital Change

by Bharat Anand

Book Overview

"My favorite book of the year."--Doug McMillon, CEO, Wal-Mart Stores

Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG

Companies everywhere face two major challenges today: getting noticed and getting...

• Format: Hardcover
• Language: English
• ISBN: 0812995384
• ISBN13: 9780812995381
• Release Date: October 2016
• Publisher: Random House
• Length: 464 Pages
• Weight: 1.66 lbs.
• Dimensions: 1.3" x 6.4" x 9.3"