The Consistent Consumer Revised and Expanded

by Ken Beller, Steve Weiss, Louis Patler

Book Overview

Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0980138299
• ISBN13: 9780980138290
• Release Date: May 2013
• Publisher: Lts Press
• Length: 326 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"