A fascinating look at the thoughts, motivations, and tricks used by con artists-as well as the victims of their repeated scams. True conmen-the Bernie Madoffs, Jim Bakkers, and Lance Armstrongs-are exquisite, outsized personalities, artists of persuasion, and abusers of trust, while cheats and swindlers may be easy to come by. What is their method? Why are they prosperous? And why do we keep falling for it time and time again?...