The Complete Idiot's Guide to Growing Your Business with Google

by Dave Taylor

Book Overview

Along with Amazon.com and eBay, Google has taken its place in many people's lives as an indispensable online tool. The trick, as with eBay and Amazon.com, is knowing not only how it works but how to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1592573967
• ISBN13: 9781592573967
• Release Date: August 2005
• Publisher: Alpha Books
• Length: 324 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"

Customer Reviews

Wow! Is this complete

I have opted into online courses and even have an MBA where I studied E Business. This is by far the most complete, helpful and timely guide I have seen to succeed with an internet business. It is rare that I read a "How To" cover to cover, but this is an exception. It is certainly the first time I have had my highlighter out since Grad school. If you want to succeed in an ebusiness, this is the way to get started!!

Excellent online business guide book !!

I didn't expect much when I purchased this book because the price is low compared with other e-buz guide ebook. If you purchased this book you don't even need to buy any other online business information book anymore. It has everything we need to know to start our own internet business. I purchaed many online business ebooks with overpriced, and thought this is the best beside it was only $14! There are several good ebooks but all of them had missing information. I wish I could get this book when I started. Very very useful ! I want to give 10 stars for this book. Thanks Dave Taylor, you're the best !

Outstanding tips on website development

I'd read the other reviews (thanks, reviewers), and browsed the book, and decided to pick it up. I've read lots of technical books, and must say this is a truly great read - as engrossing as many a novel I've read. Seriously. It's also *the* most useful book I've read on website development - tons of great tips on how to build your website to actually draw traffic, and why. If you have any interest in developing a website that you'd like to have visited, pick up this book.

A must-read for anyone with a web presence

I have a far more technical background than the typical target audience, and have read other books on Google in the past (though all from the usage perspective). I can recite Google search options off the top of my head, and essentially never have problems finding things. But Dave Taylor has given me a new perspective on Google with this book - not just how to find things, but how to *be found*. This is critically important for your business website, whether it's a revenue-generating site, or more like an online promotional brochure for your company's products or services. This book also includes numerous great tips on improving the usefulness your website for your customers and potential customers. And even if you don't have a business, this book provides a lot of great information that's equally applicable to promoting any website. I would strongly recommend this book to anyone looking to get the most out of their web presence.

This is a "must have, must read" book...

As you probably know, I like books. And there are a number of books I think should make an appearance on a person's bookshelf depending on their area of expertise. But there are a small number of books I think are absolute musts to be read, digested, and applied. I had the pleasure of reading one of those books this week... The Complete Idiot's Guide to Growing Your Business with Google by Dave Taylor. It is truly that good... Contents: Part 1 - The Business Case for Google: Increasing Your Business Visibility; The Benefits of Increasing Your Visibility with Google; What Is Google Anyway?; Learning About Google Search; Disassembling the Google Search Engine Part 2 - Building Your Google Plan: What's Your Core Business?; Living in an Online World; Your Business Website; Assessing Your Competitors; Keeping Track of Customers Part 3 - Improving Your Online Business Site: The Basics of Building a Good Business Site; Developing Online and Offline Content; Stretching Your Marketing Dollars; Secrets of the Online Marketing Masters Part 4 - Promoting and Growing Your Online Business: Content, Content, Content!; Becoming a More Popular Site; Becoming an Online Expert; Advertising Your Business with Google AdWords; Making Money with Google AdSense; The Advantages of Affiliate Programs; Avoiding Dumb Online Promotional Mistakes Part 5 - What's Next on Your To-Do List?: Growing and Expanding Your Content; The Future of Findability Appendixes: Websites Worth Exploring; Glossary; Index Short of writing a two or three page review, it's really hard to cover all the things I like about this book. First off, Dave Taylor is a talented writer who is able to cut through hype and jargon and convey useful information in a compelling manner. In Growing Your Business with Google, he takes the reader through how Google works, and how it can be leveraged by businesses and web site owners to drive traffic (and dollars) their way. With the concepts and understanding conveyed here, you'll learn how best to structure your site to show up and stand out in search results. Even better, Dave doesn't resort to cheap tricks and unethical methods to accomplish these goals. The recommendations are all solid techniques that work well and won't get you in hot water with search sites. The chapters that concentrate on Google's AdWords and AdSense programs alone would justify the cost of the book. You'll learn how to launch an effective advertising campaign by bidding on keyword searches through AdWords. On the flip side, you'll also learn how to incorporate AdSense advertising into your site so as to make money on directing people to useful information. There are no unreasonable promises that you can build a site specifically to generate AdSense revenue and retire early. It's just solid information that helps you monetize portions of your site and add to your overall revenue stream. Finally, Dave Taylor practices what he preaches. I consider him a "virtual colleague" ba