The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program

by John Kremer

Book Overview

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points;... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471553875
• ISBN13: 9780471553878
• Release Date: April 1992
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 7.0" x 9.9"