The Cambridge Handbook of Consumer Psychology

Book Overview

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1107069203
• ISBN13: 9781107069206
• Release Date: September 2015
• Publisher: Cambridge University Press
• Length: 780 Pages
• Weight: 3.00 lbs.
• Dimensions: 1.4" x 7.1" x 10.3"