The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

By Rajagopal

Book Overview

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

• Format: Hardcover
• Language: English
• ISBN: 1137434953
• ISBN13: 9781137434951
• Release Date: March 2015
• Publisher: Palgrave MacMillan
• Length: 295 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"