The business of salvation

By Pablo David Hidalgo Rodríguez

What if salvation never disappeared?
What if it simply changed its language?

In The Business of Salvation, Pablo David Hidalgo Rodr guez explores how modern society continues to sell redemption through religion, self-help culture, wellness movements, digital algorithms, political identities, productivity systems, therapy culture, and the endless promise of self-transformation.

This is not a simplistic attack on religion, nor a shallow celebration of atheism. Instead, the book investigates a deeper and more uncomfortable question: why are human beings so vulnerable to promises of rescue in the first place?

Blending philosophy, sociology, psychology, cultural criticism, theology, and existential reflection, this book examines how fear, guilt, loneliness, ambition, trauma, and the hunger for meaning become profitable industries in the modern world. From prosperity preaching and motivational culture to social media spirituality and algorithmic identity-building, Hidalgo Rodr guez reveals how systems of salvation evolve while preserving the same underlying structure: a wounded person searching for completion.

Drawing on thinkers such as Nietzsche, Weber, Foucault, Camus, Byung-Chul Han, Girard, Taylor, Arendt, Becker, and Zuboff, the book explores themes including:

- The commercialization of spirituality and healing
- Prosperity theology and capitalist morality
- The psychology of guilt, fear, and redemption
- Social media as a machine of emotional manipulation
- Identity as a marketplace
- The loneliness that follows disillusionment
- Why people still need faith after losing belief
- The difficulty of living without promises of final rescue

Dark, lucid, provocative, and deeply human, The Business of Salvation challenges readers to confront the uncomfortable relationship between vulnerability and power in modern culture.

Not a book about how to be saved.
A book about why salvation is always being sold.

• Format: Paperback
• Language: English
• ISBN: B0H2VP6Q9V
• ISBN13: 9798198453890
• Release Date: May 2026
• Publisher: Independently Published
• Length: 192 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"