The Business of Beauty: Cosmetics Retailing

by Debbie Purvis

The Business of Beauty by Debbie Purvis is the essential book for everyone in the beauty business. Retail beauty advisors, direct sales consultants, estheticians, cosmetologists, instructors and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1895131138
• ISBN13: 9781895131130
• Release Date: January 1994
• Publisher: Wall & Emerson
• Length: 384 Pages
• Weight: 1.35 lbs.

Customer Reviews

Great for laymens and beginners

I have been through cosmetology school so this book provided a great refresher to my already obtained education. I mainly purchased this book to learn of a way to market my homemade beauty products. Much of the advice was helpful, but applied more to a retail business than a home business. Great for avon, marykay, and makeup counter sales people.

A veritable gold mine of information!

An absolutely must-have, much-needed reference for anyone, and everyone, involved in cosmetics and fragrance. Consumers as well as those in the industry will find this book a veritable gold mine of information: an intriguing and detailed overview of the many-splendored business of beauty. Amelia Bassin, BASSINOVA, New York