The Business of Beauty: Cosmetics Retailing

By Debbie Purvis

Revised

• Format: Paperback
• Language: English
• ISBN: 1895131138
• ISBN13: 9781895131130
• Release Date: January 1994
• Publisher: Wall & Emerson, Incorporated
• Length: 384 Pages

Customer Reviews

Great for laymens and beginners

I have been through cosmetology school so this book provided a great refresher to my already obtained education. I mainly purchased this book to learn of a way to market my homemade beauty products. Much of the advice was helpful, but applied more to a retail business than a home business. Great for avon, marykay, and makeup counter sales people.

A veritable gold mine of information!

An absolutely must-have, much-needed reference for anyone, and everyone, involved in cosmetics and fragrance. Consumers as well as those in the industry will find this book a veritable gold mine of information: an intriguing and detailed overview of the many-splendored business of beauty. Amelia Bassin, BASSINOVA, New York