The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands

By Brad VanAuken

The Brand Management Checklist features the first complete overview of the brand management process, something that cannot be found in any other brand book, but something essential for every brand... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749436999
• ISBN13: 9780749436995
• Release Date: June 2002
• Publisher: Kogan Page
• Weight: 1.80 lbs.