The Brand Glossary

by Interbrand

Book Overview

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

• Format: Paperback
• Language: English
• ISBN: B0082PPILQ
• ISBN13: 9781403998095
• Release Date: September 2006
• Publisher: Palgrave Macmillan
• Weight: 1.00 lbs.
• Dimensions: 0.3" x 9.1" x 10.4"