Book Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication)

By Albert N. Greco

Book Overview

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205261000
• ISBN13: 9780205261000
• Release Date: September 1996
• Publisher: Allyn & Bacon
• Length: 324 Pages
• Weight: 0.90 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"

Customer Reviews

THE BUSINESS SIDE OF PUBLISHING

I am a college writing teacher and The Book Publishing Industry is used as a textbook in my classes. It's somewhat like a book for business school, and can be factual to an extreme, but it gives an excellent view of the financial underpinnings of this huge industry.