The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture

by Euny Hong

A revised edition of this celebrated cultural history features a new Afterword and two new chapters focusing on the global K-pop phenomenon, BTS, as well as the Academy Award-winning film, Parasite, and the hit Netflix series Squid Game.

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only...

• Format: Paperback
• Language: English
• ISBN: 1250353270
• ISBN13: 9781250353276
• Release Date: April 2025
• Publisher: Picador USA
• Length: 336 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 5.4" x 8.3"