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Hardcover The Big Payback: The History of the Business of Hip-Hop Book

ISBN: 0451229290

ISBN13: 9780451229298

The Big Payback: The History of the Business of Hip-Hop

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Format: Hardcover

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Book Overview

The Big Payback takes us from the first $15 made by a "rapping DJ" in 1970s New York to the recent multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of...

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