The Behavioral Foundations of Strategic Management

by Philip Bromiley

Book Overview

The Behavioral Foundations of Strategic Management

This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions.

When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions...

• Format: Paperback
• Language: English
• ISBN: 1405124709
• ISBN13: 9781405124706
• Release Date: December 2004
• Publisher: Wiley
• Length: 160 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"