The Alignment Factor: Leveraging the Power of Total Stakeholder Support

by C.B.M. van Riel

Book Overview

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.

Supported throughout by lively examples,...

• Format: Paperback
• Language: English
• ISBN: 0415690757
• ISBN13: 9780415690751
• Release Date: March 2012
• Publisher: Routledge
• Length: 238 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"