Last week, someone discovered edible ink pens - not by searching, not by clicking an ad, but by having a conversation with AI. They got an answer they didn't know they needed. No pages. No clicks. No funnel.
And then they thought: How many of my clients are the websites I didn't visit?
The recipe changed. If you build digital experiences for a living, your recipe has changed, too.
The Agentic Loop introduces a practical framework for what comes next:
Observe → Decide → Act → Learn
A continuous loop for building experiences that don't just sit there - they adapt, get smarter, and evolve with every interaction.
With a foreword by Eric Stine, CEO of Sitecore.