The Advertising Effect

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The Advertising Effect: How to Change Behaviour

Edition Description

Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with...

Edition Details

Format:Paperback

Language:English

ISBN:0195593928

Format: Paperback

Condition:

10.39

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The Advertising Effect: How to Change Behaviour

By Adam Ferrier and Jennifer Fleming

Edition Details

Format:MP3 CD

Language:English

ISBN:1511383976

Format: MP3 CD

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All Formats & Editions

The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

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