The Advertising Effect: How to Change Behaviour

by Adam Ferrier and Jennifer Fleming

Book Overview

Want to know how to influence other people's behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or...

• Format: Paperback
• Language: English
• ISBN: 0195593928
• ISBN13: 9780195593921
• Release Date: July 2014
• Publisher: Oxford University Press, USA
• Length: 240 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"