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Business & Investing Books > Marketing & Sales Books > The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
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The Advertising Business: Operations, Creativit... 076191238X Book Cover

The Advertising Business: Operations, Creativit...

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Edition Details
Format:Hardcover
Language:English
ISBN:076191238X
Format: Hardcover
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The Advertising Business: Operations, Creativit... 0761912398 Book Cover

The Advertising Business: Operations, Creativit...

by and
Edition Description

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of...

Edition Details
Format:Paperback
Language:English
ISBN:0761912398
Format: Paperback
Condition:
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